Sales and Marketing Courses

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    GUERILLA MARKETING

    Why Attend
    Guerrilla marketing is an advertising strategy that focuses on low cost
    unconventional marketing tactics that yield maximum results. The
    original term was coined by Jay Conrad Levinson in his 1984 book
    ‘Guerrilla Advertising’. This alternative advertising style relies heavily
    on unconventional marketing strategies, high energy and
    imagination. Guerrilla marketing is about taking the consumer by
    surprise, making an indelible impression and creating copious
    amounts of social buzz. It is designed to leave a far more valuable
    impression with consumers in comparison to more traditional forms
    of advertising and marketing. This is due to the fact that most
    guerrilla marketing campaigns aim to strike the consumer at a more
    personal and memorable level. The course will give the participants
    all the tools and techniques to prepare and run a full guerilla
    marketing campaign.
    Target Audience
    Typically, the course is targeted towards new business owners and
    start-up entrepreneurs, owners of Small and Medium-size Enterprises
    (SMEs), marketing professionals working for SMEs, marketing
    professionals who would like to master low cost and high impact
    tactics, and marketers who wish to use online and social media
    tactics for generating traffic and leads.
    Target Competencies
    Guerilla marketing traits
    Guerilla marketing weapons
    Guerilla marketing agendas
    and planning
    Message creation
    Creativity
    Online guerilla marketing
    High impact websites
    Guerilla social media practices
    Course Methodology
    The course includes self assessment tools, short presentations by the
    subject matter expert and the participants relevant to particular case
    studies and exercises, completing own guerilla marketing plan using
    the participant workbook, and analyzing guerilla marketing practices.
    Course Objectives
    By the end of the course, participants will be able to:
    Define guerilla marketing and list its core competencies and how
    they can be effectively applied to improve market share
    Build a competency profile for a guerilla marketer and use the
    profile to properly execute guerilla marketing tactics
    Design a guerilla marketing plan and calendar aimed at
    maximizing their organizational competitive advantage
    Apply the basics of online guerilla marketing to boost their
    e-presence
    Use the key tactics of guerilla marketing to execute a marketing
    attack with a winning outcome

  • latest blog post
    GUERILLA MARKETING

    Why Attend
    Guerrilla marketing is an advertising strategy that focuses on low cost
    unconventional marketing tactics that yield maximum results. The
    original term was coined by Jay Conrad Levinson in his 1984 book
    ‘Guerrilla Advertising’. This alternative advertising style relies heavily
    on unconventional marketing strategies, high energy and
    imagination. Guerrilla marketing is about taking the consumer by
    surprise, making an indelible impression and creating copious
    amounts of social buzz. It is designed to leave a far more valuable
    impression with consumers in comparison to more traditional forms
    of advertising and marketing. This is due to the fact that most
    guerrilla marketing campaigns aim to strike the consumer at a more
    personal and memorable level. The course will give the participants
    all the tools and techniques to prepare and run a full guerilla
    marketing campaign.
    Target Audience
    Typically, the course is targeted towards new business owners and
    start-up entrepreneurs, owners of Small and Medium-size Enterprises
    (SMEs), marketing professionals working for SMEs, marketing
    professionals who would like to master low cost and high impact
    tactics, and marketers who wish to use online and social media
    tactics for generating traffic and leads.
    Target Competencies
    Guerilla marketing traits
    Guerilla marketing weapons
    Guerilla marketing agendas
    and planning
    Message creation
    Creativity
    Online guerilla marketing
    High impact websites
    Guerilla social media practices
    Course Methodology
    The course includes self assessment tools, short presentations by the
    subject matter expert and the participants relevant to particular case
    studies and exercises, completing own guerilla marketing plan using
    the participant workbook, and analyzing guerilla marketing practices.
    Course Objectives
    By the end of the course, participants will be able to:
    Define guerilla marketing and list its core competencies and how
    they can be effectively applied to improve market share
    Build a competency profile for a guerilla marketer and use the
    profile to properly execute guerilla marketing tactics
    Design a guerilla marketing plan and calendar aimed at
    maximizing their organizational competitive advantage
    Apply the basics of online guerilla marketing to boost their
    e-presence
    Use the key tactics of guerilla marketing to execute a marketing
    attack with a winning outcome

  • latest blog post
    MARKETING COMMUNICATION AND MEDIA PLANNING

    Why Attend
    'Advertising and marketing' communication is the art and business of
    developing and communicating messages which effectively provide
    consumers with information about products, services and ideas. It is
    exciting, creative, demanding, rewarding and challenging. The course
    is designed to provide training in the theoretical and practical aspects
    of modern marketing communication. Participants will be able to
    perform advertising and communication functions using a variety of
    media techniques and review the many digital marketing tools
    available for campaign success.
    Target Audience
    The course is designed for professionals in marketing,
    communication, advertising, public relations, human resources, sales,
    and business development who need practical, up-to-date
    knowledge of marketing strategy and techniques. The course is
    aimed at all types of organizations such as large corporations,
    government agencies, small businesses and non profit entities.
    Target Competencies
    Communication functions
    Media alternatives
    Marketing communication
    planning
    Media scheduling
    Event concepts and
    management
    Brand positioning
    Social media campaigns
    Course Methodology
    The course includes group exercises and case studies, brief
    presentations by the participants to defend the findings related to
    case studies, videos, and comprehensive workshops.
    Course Objectives
    By the end of the course, participants will be able to:
    Describe the field of marketing communication and explain the
    characteristics of successful campaigns (offline and online)
    Exercise well rounded knowledge of event concepts and strategies
    to optimize visibility and brand or company image
    Define the principles of Integrated Marketing Communication
    (IMC) and describe how companies apply these principles to
    ensure messages are heard by both consumers and businesses
    Apply insights and skills needed to manage special marketing
    communication issues and create successful solutions
    Recognize and implement social media vehicles and tactics to
    maximize the marketing campaign return on investment

  • latest blog post
    MARKETING COMMUNICATION AND MEDIA PLANNING

    Why Attend
    'Advertising and marketing' communication is the art and business of
    developing and communicating messages which effectively provide
    consumers with information about products, services and ideas. It is
    exciting, creative, demanding, rewarding and challenging. The course
    is designed to provide training in the theoretical and practical aspects
    of modern marketing communication. Participants will be able to
    perform advertising and communication functions using a variety of
    media techniques and review the many digital marketing tools
    available for campaign success.
    Target Audience
    The course is designed for professionals in marketing,
    communication, advertising, public relations, human resources, sales,
    and business development who need practical, up-to-date
    knowledge of marketing strategy and techniques. The course is
    aimed at all types of organizations such as large corporations,
    government agencies, small businesses and non profit entities.
    Target Competencies
    Communication functions
    Media alternatives
    Marketing communication
    planning
    Media scheduling
    Event concepts and
    management
    Brand positioning
    Social media campaigns
    Course Methodology
    The course includes group exercises and case studies, brief
    presentations by the participants to defend the findings related to
    case studies, videos, and comprehensive workshops.
    Course Objectives
    By the end of the course, participants will be able to:
    Describe the field of marketing communication and explain the
    characteristics of successful campaigns (offline and online)
    Exercise well rounded knowledge of event concepts and strategies
    to optimize visibility and brand or company image
    Define the principles of Integrated Marketing Communication
    (IMC) and describe how companies apply these principles to
    ensure messages are heard by both consumers and businesses
    Apply insights and skills needed to manage special marketing
    communication issues and create successful solutions
    Recognize and implement social media vehicles and tactics to
    maximize the marketing campaign return on investment

  • latest blog post
    THE STRATEGIC AND BREAKTHROUGH SELLING WORKSHOP

    Why Attend
    This sales course goes far beyond the transfer of information by
    enhancing core competencies in both functional and
    interpersonal areas. Its main purpose is to drive significant
    improvement in sales force performance by addressing the
    selling skills, communication practices and the ability to adapt
    different selling styles to meet customers’ requirements. It also
    focuses on empowering salespeople to progress from
    transaction focused selling to true consultative selling, thus
    transforming the sales relationship into a collaboration focused
    business partnership that produces dramatic, long term and
    measurable sales results.
    Target Audience
    Sales reps, sales supervisors and managers, and account
    managers who would like to master tactics, selling modes, and
    sales performance issues that are the foundation of successful
    modern selling. The course is also beneficial for people who are
    involved in commercial activities at all levels of the organization.
    Target Competencies
    Assessing sales force
    strengths and weaknesses
    Selling
    Forecasting
    Sales planning
    Handling difficult sales
    negotiations
    Writing business proposals
    Course Methodology
    The course employs a variety of exercises, case studies,
    concepts, and related videos to enhance learning. Participants
    will be working in groups to brainstorm to find practical
    recommendations and solutions to given selling scenarios and
    find the most suitable and applicable practices to their
    individual cases.
    Course Objectives
    By the end of the course, participants will be able to:
    Identify the changing strategic and operational demands on
    the sales function and enhance required knowledge and skills
    Devise sales strategies based on the understanding of the
    different selling modes to manage and suit the customers’
    buying process
    Follow various forecasting models to better handle internal
    and external customers’ expectations
    Apply the top thirteen negotiation tactics after mastering
    them to handle difficult sales negotiations
    Use Key Performance Indicators (KPIs) and balanced
    scorecards to monitor sales growth and performance
    Manage and control the customer’s life cycle for better
    retention and loyalty purposes